Fair Blue
Today we are all aware of the need to do as little damage as possible to the environment and the society. It would be best if we could all work towards a rich society full of resources, possibilities, abundance and welfare in which we can enjoy living, making, consuming and relaxing without exhausting our planet’s resources and damaging our environment.
The challenge of FAIR BLUE’s fashion world is to initiate activities that help to bring this new age about, to contribute towards and participate in a cleaner world and healthier society. This also means making careful judgments, for instance in plastics management.
As a participant in FAIR BLUE you will be able to take up this challenge, because during your foundation year you acquired quite a few of the necessary knowledge and skills. During this third semester you will of course continue to acquire knowledge and skills, so the FAIR BLUE challenge will bring out your best possible performance.
The FAIR BLUE challenge includes developing your own sustainable denim brand. It needs to be an innovative brand and it needs to support the circular economy. We chose to focus on the medical sector. We wanted to provide clothing to hospitals. The clothing incorporated blue LED technology. Blue LED technology reduces the substance melatonin, which your body produces to get tired. We came up with this idea because the big numbers of medical mistakes in the Dutch hospitals. The clothing gives nurses and doctors more energy, which ensures that they are less likely to make mistakes. The whole brand came to life in a concept, collection, financial and sourcing and distribution plan and on the blue fair.
Starting of with a concept moodboard for everyone to understand the idea and create a united vision.
Mood of collection and target consumer.
Moodboard jeans including details.
Moodboard woven shirts including details.
Moodboard knitwear including details.
The collection overview of DEMIC. The style sheets include trimmings, colours, sizes, details and Illustrator drawings.
A competition matrix to point out the position of DEMIC compared to its competitors. This matrix shows the position of DEMIC according to price and the quality wash ability.
The lifecycle of DEMIC scrubs. Polyester and PET bottles get recycled into new polyester yarns. The polyester and fiberglass yarns are woven together to form a fabric. After this the garments will go to production and get sold to the customers. The clothing will be worn for 2 years. After this time the clothing will come back to DEMIC and then the clothing will be deconstructed. The polyester and fiberglass yarns will be recycled and then the cycle will start over again.
The risk assesment supply chian of DEMIC. Taking into account the risk of both the product and the process. Besides the risk assesment supply chain, DEMIC will do checks in the factories to make sure the working conditions are good, and that the quality of the product can be insured.
A photoshoot to show the idea of the collection and to convey the concept.
The fair was to explain the idea and also to convey the concept. Our job was to make people enthusiastic about our brand and to really tell a convincing story
The last report was the Business and Revenue report. This report was mostly about the finance of DEMIC. What are the costs, how are you going to pas these and what is the forecast. Beneath you can find the cost prices of the products and the break-even analysis.
